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In the ever-evolving world of online dating, countless platforms vie for your attention. Among them stands Badoo, boasting over 500 million users worldwide. But is it worth your time? This in-depth review delves into Badoo’s core features, user demographics, pros and cons, and even suggests alternatives to help you decide if it’s the right fit for your dating journey.

What is Badoo?

Launched in 2006, Badoo is a social networking platform with a strong focus on dating. It allows users to create profiles, browse others based on location and interests, and connect through messages, likes, and virtual gifts. Beyond dating, Badoo facilitates friendships and casual encounters, catering to a diverse user base seeking various connections.

Why Consider Badoo?

Several factors make Badoo a compelling option for online daters:

  • Massive User Base: With over 500 million users, Badoo boasts a vast pool of potential connections, increasing your chances of finding someone who clicks.
  • Global Reach: Available in 47 languages across 190 countries, Badoo caters to a global audience, ideal for those seeking international connections or travelers seeking local encounters.
  • Free to Use: Core features like profile creation, browsing, and messaging are entirely free, making Badoo accessible for budget-conscious daters.
  • Focus on Verification: Badoo implements various verification methods like photo verification and social media linking, aiming to enhance user authenticity and security.
  • Beyond Dating: If you’re open to exploring beyond romantic connections, Badoo facilitates friendships and casual interactions, catering to a broader spectrum of social needs.

Know Your Audience:

Here’s a quick glimpse into Badoo’s user demographics:

UsersAge RangeLocationDevices
Majority18-34Europe, Latin America, North AfricaMobile App (iOS/Android), Website

Fast Facts:

  • Founded: 2006
  • Headquarters: London, UK
  • Owner: Bumble Inc. (formerly MagicLab)
  • Cost: Free (with optional paid features)
  • Languages: 47
  • Countries: 190

Signing Up for Badoo:

Joining Badoo is a breeze:

  1. Download the app or visit the website.
  2. Choose your sign-up method (Facebook, email, phone number).
  3. Create a profile with photos, interests, and a bio.
  4. Start browsing and connect with others!

Alternatives to Badoo:

While Badoo offers a unique experience, here are 10 alternatives to consider:

Tinder: Fast-paced, swipe-based dating with a younger demographic.

Match: Established platform with a focus on serious relationships.

OkCupid: Matches based on compatibility questions and interests.

Hinge: Designed for meaningful connections, with features like “prompts” to spark conversation.

Plenty of Fish (POF): Large user base, free to use with a focus on casual dating.

eHarmony: Scientifically-based matching for those seeking long-term commitment.

Bumble: Women make the first move, promoting female empowerment.

Coffee Meets Bagel: Curated matches daily, encouraging quality over quantity.

Elite Singles: Geared towards professionals seeking serious relationships.

Zoosk: Diverse user base with features like live streaming and compatibility quizzes.

Badoo FAQs: 

Is Badoo safe?

While Badoo implements various safety features like profile verification, photo moderation, and reporting tools, it’s important to remember that online safety is a shared responsibility. Here’s a breakdown of what Badoo offers and how you can stay vigilant:

  • Badoo’s security measures:
  • Verification process: Users can verify their profiles through selfies, phone numbers, or social media connections, adding a layer of authenticity.
  • Photo moderation: Inappropriate content is flagged and removed to maintain a safe and respectful environment.
  • Reporting and blocking tools: Users can report suspicious activity or block individuals they find uncomfortable.
  • Your role in staying safe:
  • Be cautious about sharing personal information: Avoid sharing your address, phone number, or financial details until you know and trust someone well.
  • Meet in public places for first dates: Let a friend or family member know where you’re going and when you expect to be back.
  • Trust your gut: If something feels off, don’t hesitate to end communication or block the person.

Are there paid features?

Yes, Badoo offers optional paid features that can enhance your experience:

  • Profile Boosts: Increase the visibility of your profile to a wider pool of potential matches.
  • Spotlight: Get your profile featured at the top of the search results for a set duration.
  • Extra Likes: Send more likes per day to increase your chances of connecting with someone.
  • See Who Likes You: Unblur the profiles of users who have already expressed interest in you.

Is Badoo for hookups only?

Badoo caters to a diverse range of dating goals, and while some users might seek casual encounters, it’s not the platform’s sole purpose. Here’s what you need to know:

  • Diverse user base: Badoo attracts individuals looking for everything from casual flings to serious relationships.
  • Focus on connecting: The platform encourages interaction through features like video chat and “Live” streams, allowing users to get to know each other better before deciding if there’s a potential match.
  • Ultimately, it’s up to you: How you use Badoo is entirely up to your personal preferences and dating goals. Be clear about your intentions on your profile and during conversations to avoid any misunderstandings.

By understanding these aspects of Badoo, you can make informed decisions about your online dating journey and navigate the platform with a healthy dose of caution and an open mind. Remember, online dating can be a fun and rewarding experience, but prioritizing safety and being mindful of your comfort level is crucial. Happy swiping!


Badoo presents a compelling option for online daters seeking a massive user base, global reach, and a free platform with additional paid features. Its focus on verification and diverse connection possibilities, beyond just romantic encounters, sets it apart. However, its younger demographic and potential for casual connections might not align with everyone’s dating goals. Weighing your priorities and exploring alternatives through this review will help you decide if Badoo is the right stepping stone on your online dating journey. Remember, online dating is a personal experience, so explore with an open mind and prioritize your safety and well-being above all.